Messages
3/20/2024
13 : 34
The problem with AI-driven marketing
Everyone is looking for AI shortcuts, and it's backfiring. My 3 top-performing posts on X in recent months all cover different prompt hacks: The prompt I use to get ChatGPT to write an article that
3/19/2024
12 : 4
The Ideal Content-Length and Posting Frequency Per Social Network
We analyzed 2384083 pieces of content to figure out the ideal length your content should be. And we analyzed 332490 social media accounts to figure out the ideal posting frequency. The data is from the
3/15/2024
1 : 58
This will change the way you write content
When I started out in SEO and content marketing, the way to get to the top of Google was to write looooooooong, in-depth content. But things have changed. People are over all those “Ultimate Guides.”
3/13/2024
13 : 54
My secret for generating high awareness with low-cost campaigns
Big brands spend millions on March Madness campaigns... But what ultimately wins over customers isn't a $2 million, 30-second TV commercial. It's the connection you form with your audience over
3/12/2024
12 : 4
The data never lies... check out these new marketing trends and fears
We're already a few months into 2024. And with a lot happening around the world, there aren't just new trends that are emerging, there are also new fears. If you are in the B2C world, check out
3/7/2024
15 : 24
Here’s a practical way that anyone can use to personalize content
What's the key to your customers' wallets? It's connection. And to form a connection, you need two things: audience insights and hyper-targeted messages. I'll show you how to use data
3/6/2024
14 : 34
If these advertisers found a way... you can too.
There was something different about the Big Game last month... And I'm not talking about Taylor Swift. I'm talking about coordinated push campaigns. Did your phone buzz a few times during the
3/5/2024
13 : 4
Boost your eCommerce products' SEO using this
Google has 3.5 billion daily active users, performing over 40000 searches per second. But it's not the only search engine you should use in your strategy. If you want to learn about what eCommerce
2/29/2024
16 : 24
You’re using the wrong social network
Everyone knows Facebook and YouTube drive the most volume... but do they drive the most revenue? The most popular social network isn't always the most profitable for your business. In my upcoming
2/28/2024
14 : 34
We ran multiple tests to find the perfect email length... here are the results
We recently ran multiple A/B tests to find the perfect email length. Here's what we learned: Emails containing 100 to 249 words consistently got the highest click rates (above 3.5%) in our
2/27/2024
13 : 4
You Are Wasting Your Time Using AI to Create Content
Yes, AI helps you come up with ideas. And, AI helps you create content faster. When using AI we found that you can write content, post it into a CMS, and publish it all within 16 minutes. Humans on the
2/22/2024
14 : 34
ChatGPT vs Gemini Showdown
I'm excited to dive into the differences between ChatGPT and Gemini with you in my upcoming webinar. We'll be discussing the pros and cons of each tool for marketers with two of my agency's
2/21/2024
14 : 34
Most AI tools aren’t worth your time
There are too many AI tools. Every day, people tell me about the latest and greatest tools I should check out. But to be completely honest, most of them are just a time suck. I prefer focusing on a few
2/20/2024
13 : 4
Want to know what industries will be most negatively impacted in traffic from AI?
Well, we wanted to know as well. So we talked to 1000 marketers and gathered some data to shed light on how AI is going to impact you. The results were interesting. You can check them out here. If you
2/19/2024
2 : 34
New ways to search in Google
Last month, Google introduced two major updates that put image-powered search at your fingertips: Circle to Search and a new AI-powered multisearch experience. Circle to Search launched globally on
2/19/2024
2 : 7
ChatGPT vs Gemini: Which one produces better content?
There are hundreds of AI tools, but I prefer focusing on a few that I know work well for me. For the most part, that's ChatGPT and Gemini (which used to be called Bard until recently). So, I became
2/13/2024
13 : 4
You're Wasting Your Time Creating Social Media Content
Just look at how much content is published on each platform daily: TikTok – 23 million YouTube – 216 million Facebook – 350 million X – 500 million LinkedIn – 2 million Instagram – 95 million Let
2/8/2024
14 : 34
Do keywords still matter?
There's a new buzzword floating around the SEO world. It's Generative Engine Optimization, or GEO. Behind the fancy name is a concept I've talked about for months now: optimizing your
2/7/2024
14 : 34
AI content is a trap
When I say “content is not king,” I'm not saying content isn't important anymore. Content marketing should absolutely be a priority for you in 2024... but you need to focus on quality, not
2/6/2024
13 : 14
NP Digital acquires Rebl House
With AI changing marketing rapidly, we believe creatives are even more important. It's where you get the most leverage... That's why we acquired Rebl House. Check out our latest acquisition.